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The Hand of Getir
Performance Marketing
 

Project Summary & My Role

Creative Idea

  • Visual & Motion Design  

  • Art Direction & Brand Guardian

​

Getir enlisted our services in late 2022 to elevate their performance marketing. We devised a captivating content series tailored for urban audiences, showcasing relatable scenarios that require groceries delivered in minutes. 

 

As a result, we successfully boosted Getir app downloads in 7 European countries, including GB, Germany, France, Spain, Italy, Netherlands, and Portugal.

Meet “The Hand of Getir" - the creative platform we developed to embody the speed and convenience offered by the service. Dramatising relatable scenarios, we produce a content series where “The Hand of Getir" stages an intervention, delivering groceries that our protagonists need. 

 

The series featured an array of outputs, such as short films, animations, and captivating photographic content, all produced to capture the audience’s attention and

drive app downloads.

KV_Getir_.png

Art Direction & Production

Taking on a lead role my responsibilities throughout the project included defining the Art Direction of this new creative platform - leading the visual design, motion design, video editing and output of all content created. 

 

In addition, I was the Director of Photography on all shoots collaborating closely with the Director, Cinematographer, Actor, Producer and Client. I was responsible for overseeing all footage captured, to ensure the correct delivery of all concepts and outputs within

required parameters.

V2_Static_Phone_Template_Getir_v3.png

On-going Development

With each batch of content that we created, I sought to find ways to refine and improve our approach. Whether that included refining the art direction or acting on lessons learnt from the shoot/production of a previous batch. 

 

This was an on-going project where I constantly collaborated with the rest of the Movement Digital team and our clients to make each piece of content better than the last. 

V2_Static_Phone_Template_Getir_v3.1.png

Roll the Credits

  • Agency – Movement Digital

  • Creative Director – Mark Freeman

  • Creative Lead & Copywriter – Mike Stone

  • Creative Lead - Tom Shelton

  • Cinematographer - Neal Parsons

  • Producer - Julia Axner

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