Honest Organic
Website Refresh
Project Summary & My Role
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UI & UX Design
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Visual Design
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Art Direction & Brand Guardian
Honest Organic approach us to redesign and refresh their existing brand site. Needing to be developed within the Adobe Experience Manager authoring environment the site needed to be design and based on the functionality of the components available.
Due to my knowledge of having worked with AEM before I was tasked with defining and leading the design of the whole site for desktop and mobile. The existing website provided the sitemap from which I could begin defining page layouts and overlaying it with a fresh UI.
Defining A Fresh UI
The Honest Lemonade Sparkling & Still products were the primary focus of the site and in turn provided the inspiration for the new UI. My goal was to keep the composition light and airy while introducing colour from beauty shots of fruit to anchor the pages and celebrate the very ingredients that make Honest Lemonade.
The intention for all pages, was to reflect a singular, unified composition where all the elements connected and presented the user with a continuous visual flow, from the top of the screen to the bottom - bringing life and vitality to the site, that had otherwise previously been flat and uninviting.
Results & Key Achievements
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The site refresh launched across 7 markets in western Europe including GB.
Roll The Credits
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Agency – Movement Digital
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Visual & Experience Director – Tim Ash
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UX Lead - Fiona Hutchinson
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