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Coca-Cola
This One's For
Social Campaign

Project Summary & My Role

  • Visual & Motion Design

 

We initiated 'This One's For,' a year-long social-first initiative for Coca-Cola targeting Gen Z, aiming to enhance Coca-Cola's relevance in daily life and provide a compelling incentive for consumption.

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The approach focused on positioning Coca-Cola as a reward for 'micro-achievements'—small victories that propel Gen Z closer to their larger life goals.

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I was responsible for the visual design, motion design, video editing and delivery of each final output.

Creative Idea

Assisted by carefully selected influencers spanning Music, Gaming, and Sports, This One’s For extended its presence across the preferred social platforms of teens, including Instagram and Snapchat, ensuring unparalleled visibility and relevance.

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Through staged social ads, influencers were seen completing micro-achievements and then rewarding themselves with a coke.

Roll The Credits

  • Agency – Movement Digital

  • Creative Director & Video Director - Mark Freeman

  • Visual & Experience Director Tim Ash

  • Creatives – Mike Stone & Tom Shelton

  • Video Producer - Sophia Ongley

  • Videography & Cameras: Simon Waldock

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